Why We Don’t Just Sell Clothes—We Build a Culture

This isn’t just merch. This is a movement.

Cutoff Project was born out of frustration with the same old gym gear. Too loud. Too plain. Too soft. We wanted edge. We wanted attitude. We wanted gear that looked like it belonged to the grind, not just to fitness models in staged photos.

So we built it.

We took cues from the underground. From anime. From pain. From growth. We cut the sleeves, stained the fabric, roughed up the edges. We turned apparel into armor.

Now, every drop is more than just a shirt or hoodie. It’s a flag. For the ones who keep going. For the ones who don’t care to be clean-cut. For the ones building strength in silence.

We’re not just building outfits. We’re building legacy. Welcome to the Cutoff Project.